In Belgium, the jewellery market in February 2026 is anchored by the Antwerp Diamond District and high-end boutiques in Brussels. Following Valentine's Day, several prominent Belgian designers and retailers have shifted into spring collection launches and "Essential" promotions, even as gold prices remain at historic levels (averaging €137–€140 per gram).
1. Major Retailer & Boutique Offers
BAUNAT (Antwerp & Online)
Known for its "Smart Luxury" business model, BAUNAT is currently offering several incentives:
* Essential Promotion: Use the code ESSENTIALS2026 to receive 15% off the BAUNAT Essentials collection. This includes 18kt gold and natural diamond pieces (G color, VS2 clarity) designed for daily wear.
* Price Adjustment Warning: The brand has announced a general price adjustment effective Tuesday, February 24, 2026. If you are considering a high-value purchase, securing it before this date could provide significant savings.
* Guarantee: They provide a rare 20-year product guarantee on all handmade jewellery.
Wouters & Hendrix (Antwerp, Brussels & Gent)
The iconic Belgian duo is currently clearing select inventory to make room for their new "Rewriting the Tales" collection:
* Seasonal Discounts: Selected pieces from previous collections, including silver and metallic-finish items, are currently marked down by 18% to 25% at authorized retailers and their online outlet.
* New Arrivals: The new February 2026 collection features green amethyst and organic leaf motifs in sterling silver, with prices starting from €285.
Trademart Brussels (Retail Event)
For professional buyers and those in the trade, a major event is taking place this week:
* Fashion & Accessories Open Days: Running February 22–23, 2026. More than 200 brands will showcase Spring/Summer '26 collections.
* Voucher Deal: Only on these two days, purchases over €250 at TICA Brussels (within Trademart) earn a €25 voucher for future use.
2. Current Precious Metal Rates in Belgium (EUR)
Gold in Belgium has reached record-breaking levels in early 2026. As of February 21, 2026:
* 24K Gold: Approximately €139.85 per gram.
* 18K Gold: Approximately €100.99 per gram. (Standard for Belgian luxury).
* 14K Gold (585): Approximately €69.69 per gram.
* 925 Silver: Approximately €2.15 per gram.
3. Antwerp Diamond District Insights
Antwerp remains the diamond capital of the world, and February 2026 is a busy month for the bourses:
* Auction & Tenders: The Rio Tinto Auction is concluding on February 24, focusing on rare rough diamonds. While these are for wholesalers, the influx of new stones often leads to a refresh of inventory in the local retail boutiques along Pelikaanstraat.
* Ethical Shift: A major industry trend this month is the move toward "Legacy Natural Diamonds," with Antwerp labs leading a campaign to protect the value of natural stones against the falling prices of lab-grown alternatives.
Essential Shopping Tips
* VAT Refunds: International visitors from outside the EU can reclaim a portion of the 21% VAT on purchases over €125. Ensure the shop provides the "Tax-Free" paperwork for validation at Brussels Airport (BRU).
* Hallmarking: Genuine Belgian jewellery must carry a Master Mark (the maker's stamp) and a Standard Mark (purity, e.g., 750 for 18k gold).
* The "Antwerp Cut": When buying in the Diamond District, look for the "Antwerp's Most Brilliant" label—a quality certification awarded by the city to jewellers who meet strict ethical and technical standards.
1. Major Retailer & Boutique Offers
BAUNAT (Antwerp & Online)
Known for its "Smart Luxury" business model, BAUNAT is currently offering several incentives:
* Essential Promotion: Use the code ESSENTIALS2026 to receive 15% off the BAUNAT Essentials collection. This includes 18kt gold and natural diamond pieces (G color, VS2 clarity) designed for daily wear.
* Price Adjustment Warning: The brand has announced a general price adjustment effective Tuesday, February 24, 2026. If you are considering a high-value purchase, securing it before this date could provide significant savings.
* Guarantee: They provide a rare 20-year product guarantee on all handmade jewellery.
Wouters & Hendrix (Antwerp, Brussels & Gent)
The iconic Belgian duo is currently clearing select inventory to make room for their new "Rewriting the Tales" collection:
* Seasonal Discounts: Selected pieces from previous collections, including silver and metallic-finish items, are currently marked down by 18% to 25% at authorized retailers and their online outlet.
* New Arrivals: The new February 2026 collection features green amethyst and organic leaf motifs in sterling silver, with prices starting from €285.
Trademart Brussels (Retail Event)
For professional buyers and those in the trade, a major event is taking place this week:
* Fashion & Accessories Open Days: Running February 22–23, 2026. More than 200 brands will showcase Spring/Summer '26 collections.
* Voucher Deal: Only on these two days, purchases over €250 at TICA Brussels (within Trademart) earn a €25 voucher for future use.
2. Current Precious Metal Rates in Belgium (EUR)
Gold in Belgium has reached record-breaking levels in early 2026. As of February 21, 2026:
* 24K Gold: Approximately €139.85 per gram.
* 18K Gold: Approximately €100.99 per gram. (Standard for Belgian luxury).
* 14K Gold (585): Approximately €69.69 per gram.
* 925 Silver: Approximately €2.15 per gram.
3. Antwerp Diamond District Insights
Antwerp remains the diamond capital of the world, and February 2026 is a busy month for the bourses:
* Auction & Tenders: The Rio Tinto Auction is concluding on February 24, focusing on rare rough diamonds. While these are for wholesalers, the influx of new stones often leads to a refresh of inventory in the local retail boutiques along Pelikaanstraat.
* Ethical Shift: A major industry trend this month is the move toward "Legacy Natural Diamonds," with Antwerp labs leading a campaign to protect the value of natural stones against the falling prices of lab-grown alternatives.
Essential Shopping Tips
* VAT Refunds: International visitors from outside the EU can reclaim a portion of the 21% VAT on purchases over €125. Ensure the shop provides the "Tax-Free" paperwork for validation at Brussels Airport (BRU).
* Hallmarking: Genuine Belgian jewellery must carry a Master Mark (the maker's stamp) and a Standard Mark (purity, e.g., 750 for 18k gold).
* The "Antwerp Cut": When buying in the Diamond District, look for the "Antwerp's Most Brilliant" label—a quality certification awarded by the city to jewellers who meet strict ethical and technical standards.
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