In Bulgaria, the mobile market is a three-way battle between Vivacom, A1, and Yettel. As of today, Valentine's Day 2026, the market is heavily focused on 5G expansion and "Unlimited" data plans.
1. Vivacom Offers
Vivacom is currently the leader in 5G coverage and is running a special online promotion until February 28, 2026.
* Online Handset Special: Offering up to €250 (approx. 489 BGN) discount on iPhones when paired with an "Unlimited" plan.
* Prepaid (FREE2GO): * Starter Pack: 12 BGN includes 12 GB of data and 800 minutes.
* Top-up Bonus: Topping up with 12 BGN currently gives 15,000 MB and 800 minutes.
* EON 5G Bundle: For residents, signing up for an EON 5G home package currently includes a free projector and 50% off for the first 6 months.
2. A1 Bulgaria Offers
A1 is emphasizing its 1Gbps 5G network speeds in Sofia and major cities.
* Drive Unlim Plan: For those switching their number to A1, they are offering an "Unlimited" data plan for 18.90 BGN/month (regularly 39.90 BGN).
* Prepaid Data: * 15 GB Plan: 15 BGN for 30 days.
* Handset Highlights: They are currently pushing the Samsung Galaxy A36 5G for roughly 18 BGN/month on a 24-month contract.
3. Yettel Bulgaria Offers
Yettel is focusing on lifestyle perks and "Sustainable Development" incentives.
* Prepaid "Hello 2026" Pack: * Cost: 8–10 BGN.
* Includes: 500 minutes to all national networks and roughly 25,000 MB of data for use in Bulgaria (with a specific 9,100 MB EU roaming allowance).
* Yettel App Offers: Many "App-exclusive" plans are available today for Valentine's Day, providing double data for the first three months of a new contract.
4. Comparison for Tourists (Prepaid)
If you are visiting Bulgaria this week, here is the best value for a quick SIM:
* Best for Data: Vivacom (20 GB for 10 BGN, valid for 28 days).
* Best for Budget: Yettel (Starter packs available for as low as 8 BGN).
* Digital/eSIM: Airalo is offering a 5 GB plan for $7.50 USD, which is excellent if you want to avoid going into a physical store in Sofia.
Summary of Handset Prices (Unlocked)
* iPhone 17 Pro Max: Approx. 2,230 BGN (1,140 €).
* Samsung Galaxy A36 5G: Approx. 360 BGN (184 €) when bought outright at Vivacom.
* Xiaomi Redmi 15C 5G: Approx. 90 BGN (46 €) with a top-tier Max plan.
Important Note: To buy a local SIM in Bulgaria, you must present a valid passport or ID for registration at the store.
1. Vivacom Offers
Vivacom is currently the leader in 5G coverage and is running a special online promotion until February 28, 2026.
* Online Handset Special: Offering up to €250 (approx. 489 BGN) discount on iPhones when paired with an "Unlimited" plan.
* Prepaid (FREE2GO): * Starter Pack: 12 BGN includes 12 GB of data and 800 minutes.
* Top-up Bonus: Topping up with 12 BGN currently gives 15,000 MB and 800 minutes.
* EON 5G Bundle: For residents, signing up for an EON 5G home package currently includes a free projector and 50% off for the first 6 months.
2. A1 Bulgaria Offers
A1 is emphasizing its 1Gbps 5G network speeds in Sofia and major cities.
* Drive Unlim Plan: For those switching their number to A1, they are offering an "Unlimited" data plan for 18.90 BGN/month (regularly 39.90 BGN).
* Prepaid Data: * 15 GB Plan: 15 BGN for 30 days.
* Handset Highlights: They are currently pushing the Samsung Galaxy A36 5G for roughly 18 BGN/month on a 24-month contract.
3. Yettel Bulgaria Offers
Yettel is focusing on lifestyle perks and "Sustainable Development" incentives.
* Prepaid "Hello 2026" Pack: * Cost: 8–10 BGN.
* Includes: 500 minutes to all national networks and roughly 25,000 MB of data for use in Bulgaria (with a specific 9,100 MB EU roaming allowance).
* Yettel App Offers: Many "App-exclusive" plans are available today for Valentine's Day, providing double data for the first three months of a new contract.
4. Comparison for Tourists (Prepaid)
If you are visiting Bulgaria this week, here is the best value for a quick SIM:
* Best for Data: Vivacom (20 GB for 10 BGN, valid for 28 days).
* Best for Budget: Yettel (Starter packs available for as low as 8 BGN).
* Digital/eSIM: Airalo is offering a 5 GB plan for $7.50 USD, which is excellent if you want to avoid going into a physical store in Sofia.
Summary of Handset Prices (Unlocked)
* iPhone 17 Pro Max: Approx. 2,230 BGN (1,140 €).
* Samsung Galaxy A36 5G: Approx. 360 BGN (184 €) when bought outright at Vivacom.
* Xiaomi Redmi 15C 5G: Approx. 90 BGN (46 €) with a top-tier Max plan.
Important Note: To buy a local SIM in Bulgaria, you must present a valid passport or ID for registration at the store.
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