In China, the jewellery market in late February 2026 is moving from "Year of the Snake" Lunar New Year celebrations into major promotions for International Women’s Day (March 8th), which is one of the biggest shopping events of the year, often rebranded locally as "Goddess Day" (女神节).
Major Brand Promotions
Chow Tai Fook (周大福)
As China’s market leader, Chow Tai Fook is currently running nationwide campaigns to stimulate volume following the Spring Festival.
* Gold Discounts: Recent reports indicate discounts of up to 80 RMB per gram on selected gold items, representing a reduction of roughly 8–10% from standard retail pricing.
* Gift Card Rewards: A "Q1 Customer Reward Campaign" is active through March 31, 2026. Customers applying for certain financial or insurance plans can receive a digital Chow Tai Fook Gift Card worth up to 2,000 CNY, redeemable via their WeChat mini-program.
* Sanya Pop-up: For those in Hainan, a new high-concept pop-up store opened on February 11th at the cdf Sanya International Duty Free Shopping Complex, offering exclusive travel-retail designs.
Chow Sang Sang (周生生)
* First Order Bonus: New online customers can use the code FTV100EA to receive 100 HKD/CNY off for every 3,500 spent.
* Cultural Collections: They are heavily promoting the "Cultural Blessings" and "Forbidden City" series, which often have bundled pricing when purchasing a pendant and matching chain together.
Lao Feng Xiang (老凤祥)
* Traditional Focus: As a brand known for 24K gold craftsmanship, they are currently offering "set prices" on traditional wedding jewellery (Dragon and Phoenix bangles) ahead of the spring wedding season.
* Service Offers: Many Shanghai locations are offering free professional cleaning and inspection for gold jewellery purchased during the Lunar New Year.
Women’s Day (March 8th) Preview
Because March 8th is a massive e-commerce event in China, "early bird" sales have already begun on platforms like Tmall and JD.com:
* Lab-Grown Diamonds: Brands like Dvik Jewels are offering a Flat 35% OFF on "Ready-to-Ship" items and 30% OFF bestsellers through March 15th.
* Department Store Vouchers: Major malls like Shanghai No. 1 Yaohan and Century Link Mall are offering retail vouchers (e.g., 25 RMB off a 100 RMB purchase) and 8x loyalty points for jewellery purchases made between March 7th and 9th.
Current Gold Rates (February 22–23, 2026)
Gold prices in China remain at historically high levels. Approximate retail rates per gram in CNY:
* 24K Gold: ~1,134 CNY
* 22K Gold: ~1,040 CNY
* 18K Gold: ~850 CNY
> Trend Note: Prices dipped briefly below 1,000 CNY/g in early February but have found strong support and moved back up as investors seek a "monetary refuge."
>
Shopping Tips for China
* The SGE Standard: Most reputable jewellers in China benchmark their prices against the Shanghai Gold Exchange (SGE). Always check the daily SGE "Withdrawal Price" to see if a retailer's "Making Charge" is reasonable.
* Hainan Duty-Free: If you are visiting Sanya or Haikou, the Hainan Offshore Duty-Free policy allows for significantly cheaper luxury jewellery and watches (brands like Cartier, Bvlgari, and Van Cleef & Arpels) compared to the mainland.
* Livestreaming Deals: Check Douyin (TikTok) and Taobao Live in the evenings. Top influencers often have exclusive "Women's Day" flash sales for silver and jadeite jewellery that aren't available in physical stores.
Major Brand Promotions
Chow Tai Fook (周大福)
As China’s market leader, Chow Tai Fook is currently running nationwide campaigns to stimulate volume following the Spring Festival.
* Gold Discounts: Recent reports indicate discounts of up to 80 RMB per gram on selected gold items, representing a reduction of roughly 8–10% from standard retail pricing.
* Gift Card Rewards: A "Q1 Customer Reward Campaign" is active through March 31, 2026. Customers applying for certain financial or insurance plans can receive a digital Chow Tai Fook Gift Card worth up to 2,000 CNY, redeemable via their WeChat mini-program.
* Sanya Pop-up: For those in Hainan, a new high-concept pop-up store opened on February 11th at the cdf Sanya International Duty Free Shopping Complex, offering exclusive travel-retail designs.
Chow Sang Sang (周生生)
* First Order Bonus: New online customers can use the code FTV100EA to receive 100 HKD/CNY off for every 3,500 spent.
* Cultural Collections: They are heavily promoting the "Cultural Blessings" and "Forbidden City" series, which often have bundled pricing when purchasing a pendant and matching chain together.
Lao Feng Xiang (老凤祥)
* Traditional Focus: As a brand known for 24K gold craftsmanship, they are currently offering "set prices" on traditional wedding jewellery (Dragon and Phoenix bangles) ahead of the spring wedding season.
* Service Offers: Many Shanghai locations are offering free professional cleaning and inspection for gold jewellery purchased during the Lunar New Year.
Women’s Day (March 8th) Preview
Because March 8th is a massive e-commerce event in China, "early bird" sales have already begun on platforms like Tmall and JD.com:
* Lab-Grown Diamonds: Brands like Dvik Jewels are offering a Flat 35% OFF on "Ready-to-Ship" items and 30% OFF bestsellers through March 15th.
* Department Store Vouchers: Major malls like Shanghai No. 1 Yaohan and Century Link Mall are offering retail vouchers (e.g., 25 RMB off a 100 RMB purchase) and 8x loyalty points for jewellery purchases made between March 7th and 9th.
Current Gold Rates (February 22–23, 2026)
Gold prices in China remain at historically high levels. Approximate retail rates per gram in CNY:
* 24K Gold: ~1,134 CNY
* 22K Gold: ~1,040 CNY
* 18K Gold: ~850 CNY
> Trend Note: Prices dipped briefly below 1,000 CNY/g in early February but have found strong support and moved back up as investors seek a "monetary refuge."
>
Shopping Tips for China
* The SGE Standard: Most reputable jewellers in China benchmark their prices against the Shanghai Gold Exchange (SGE). Always check the daily SGE "Withdrawal Price" to see if a retailer's "Making Charge" is reasonable.
* Hainan Duty-Free: If you are visiting Sanya or Haikou, the Hainan Offshore Duty-Free policy allows for significantly cheaper luxury jewellery and watches (brands like Cartier, Bvlgari, and Van Cleef & Arpels) compared to the mainland.
* Livestreaming Deals: Check Douyin (TikTok) and Taobao Live in the evenings. Top influencers often have exclusive "Women's Day" flash sales for silver and jadeite jewellery that aren't available in physical stores.
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