In Colombia, the jewellery market in February 2026 is defined by high-value emerald offers, seasonal clearance at major chains, and unique government-led auctions for gold and luxury items. Shopping is best in Bogotá (Andino and El Retiro malls) and Cartagena, which is the global hub for premium emeralds.
1. Major Retailer Offers
Kevin’s Joyeros
One of Colombia's most established jewellery chains is running an extensive "February Selection" following their Valentine's peak:
* Outlet Savings: Permanent outlet sections offer products with up to 30% discount on discontinued gold and silver lines.
* Interest-Free Payments: Currently offering 0% interest on purchases made with participating bank cards through February 2026.
* Gold Buy-Back: They are actively promoting a "Gold for New Designs" program where they buy your old gold by the gram to credit toward a new custom piece.
Pandora Colombia
Pandora has transitioned into its late-February "Gift Set" campaign:
* Arma tu Set (Build Your Set): Receive a 20% discount when you choose one bracelet and two charms from a curated selection. This offer is valid until April 27, 2026.
* Welcome Discount: New online customers get 10% off their first purchase upon newsletter registration.
* Free Shipping: Complimentary delivery for orders over $509,000 COP.
TOUS Colombia
The Spanish "Bear" brand is running "Special Prices" on summer accessories and selected jewellery:
* Bags & Accessories: Deep discounts of 20% to 50% off on selected handbags and leather goods.
* Jewellery Essentials: Silver rings and earrings from the Camille and Straight collections are currently seeing promotional pricing, with rings starting around $500,000 COP.
2. Colombian Emeralds & Artisan Finds
Colombia produces roughly 70–90% of the world's highest-quality emeralds. February is an excellent time to find specialized "Direct from Workshop" deals in Bogotá and Cartagena.
* Emerald Specials: Specialized dealers like JR Colombian Emeralds are highlighting natural dark green emerald solitaires (approx. 1.90 carats) and halo stud earrings. Sales prices on selected 14k gold emerald pendants are currently marked down to approximately $2,300 USD.
* Chivor & Muzo Gems: Local boutiques in the "Emerald Trade Center" in Bogotá are offering 10% to 15% discounts for cash (Peso) payments on certified Muzo mine emeralds.
3. Government Gold & Jewellery Auctions
A unique feature of the Colombian market is the frequent government auctions through DIAN (Tax and Customs Authority).
* El Martillo Subastas: In February 2026, DIAN held a major virtual auction for gold ingots and luxury jewellery. These auctions frequently offer items at 30% to 50% below market value. If you missed the early February window, the next round is expected to open in late March.
4. Current Precious Metal Rates (COP/USD)
The Colombian Peso (COP) exchange rate influences local gold costs. As of February 21, 2026:
* 24K Gold: Approximately $645,000 COP ($161 USD) per gram.
* 18K Gold: Approximately $483,750 COP ($121 USD) per gram. (The standard for high-end Colombian jewellery).
* Silver Price: While global silver prices rose over 130% in 2025, local artisan silver (925) remains highly affordable due to low labor costs in colonial towns like Mompox.
Essential Shopping Tips
* VAT (IVA) Refunds: International tourists can reclaim the 19% VAT on jewellery purchases. Look for stores with the "Global Blue" or "Tax-Free" stickers and ensure you get the official form to present at the airport before departure.
* Certification: When buying emeralds, never buy without a laboratory certificate (e.g., GIA, CDTEC, or GRS). Reputable shops in Cartagena and Bogotá provide these as standard.
* Mompox Filigree: If you are looking for silver, the town of Mompox is world-famous for "Filigrana." You can find incredibly intricate silver necklaces for $200,000 – $600,000 COP that would cost triple in Europe or the US.
1. Major Retailer Offers
Kevin’s Joyeros
One of Colombia's most established jewellery chains is running an extensive "February Selection" following their Valentine's peak:
* Outlet Savings: Permanent outlet sections offer products with up to 30% discount on discontinued gold and silver lines.
* Interest-Free Payments: Currently offering 0% interest on purchases made with participating bank cards through February 2026.
* Gold Buy-Back: They are actively promoting a "Gold for New Designs" program where they buy your old gold by the gram to credit toward a new custom piece.
Pandora Colombia
Pandora has transitioned into its late-February "Gift Set" campaign:
* Arma tu Set (Build Your Set): Receive a 20% discount when you choose one bracelet and two charms from a curated selection. This offer is valid until April 27, 2026.
* Welcome Discount: New online customers get 10% off their first purchase upon newsletter registration.
* Free Shipping: Complimentary delivery for orders over $509,000 COP.
TOUS Colombia
The Spanish "Bear" brand is running "Special Prices" on summer accessories and selected jewellery:
* Bags & Accessories: Deep discounts of 20% to 50% off on selected handbags and leather goods.
* Jewellery Essentials: Silver rings and earrings from the Camille and Straight collections are currently seeing promotional pricing, with rings starting around $500,000 COP.
2. Colombian Emeralds & Artisan Finds
Colombia produces roughly 70–90% of the world's highest-quality emeralds. February is an excellent time to find specialized "Direct from Workshop" deals in Bogotá and Cartagena.
* Emerald Specials: Specialized dealers like JR Colombian Emeralds are highlighting natural dark green emerald solitaires (approx. 1.90 carats) and halo stud earrings. Sales prices on selected 14k gold emerald pendants are currently marked down to approximately $2,300 USD.
* Chivor & Muzo Gems: Local boutiques in the "Emerald Trade Center" in Bogotá are offering 10% to 15% discounts for cash (Peso) payments on certified Muzo mine emeralds.
3. Government Gold & Jewellery Auctions
A unique feature of the Colombian market is the frequent government auctions through DIAN (Tax and Customs Authority).
* El Martillo Subastas: In February 2026, DIAN held a major virtual auction for gold ingots and luxury jewellery. These auctions frequently offer items at 30% to 50% below market value. If you missed the early February window, the next round is expected to open in late March.
4. Current Precious Metal Rates (COP/USD)
The Colombian Peso (COP) exchange rate influences local gold costs. As of February 21, 2026:
* 24K Gold: Approximately $645,000 COP ($161 USD) per gram.
* 18K Gold: Approximately $483,750 COP ($121 USD) per gram. (The standard for high-end Colombian jewellery).
* Silver Price: While global silver prices rose over 130% in 2025, local artisan silver (925) remains highly affordable due to low labor costs in colonial towns like Mompox.
Essential Shopping Tips
* VAT (IVA) Refunds: International tourists can reclaim the 19% VAT on jewellery purchases. Look for stores with the "Global Blue" or "Tax-Free" stickers and ensure you get the official form to present at the airport before departure.
* Certification: When buying emeralds, never buy without a laboratory certificate (e.g., GIA, CDTEC, or GRS). Reputable shops in Cartagena and Bogotá provide these as standard.
* Mompox Filigree: If you are looking for silver, the town of Mompox is world-famous for "Filigrana." You can find incredibly intricate silver necklaces for $200,000 – $600,000 COP that would cost triple in Europe or the US.
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