In Cyprus, the mobile market is a four-way battle between Cyta (the state-owned leader), Epic, PrimeTel, and Cablenet.
As of today, Valentine's Day (February 14, 2026), the operators are shifting from their "Christmas blowout" deals into Valentine-themed giveaways and new 5G "No Limits" campaigns.
1. Cyta (Cytamobile-Vodafone) Offers
Cyta is currently leveraging its 100% 5G population coverage with high-value "FREEDOM" bundles.
* Valentine's Special: Any device added to a Pay Monthly plan today comes with a Redmi Watch 5 Active as a free gift.
* FREEDOM Youth (Under 30): One of the most popular plans in the country, offering Unlimited 5G Data, Minutes, and SMS for €19.60/month.
* Standard FREEDOM: Unlimited everything starting at €22.40/month.
* Handset Highlights: * iPhone 17 Pro: €0 upfront on higher-tier monthly plans.
* Samsung Galaxy S25: Available with an upfront cost of just €49.
* iPhone Air: The new slim 2026 model is available for roughly €137 upfront.
2. Epic Cyprus Offers
Epic is currently running a high-engagement Valentine's campaign on social media while pushing its "5G Unlimited" portfolio.
* Valentine’s Giveaway: Epic is running an Instagram contest (ending tomorrow, Feb 15) to win a 256GB iPhone Air eSIM model.
* Handset + Plan Combo: They are featuring a "Total Benefit" of up to €750 when bundling a new flagship (like the S25 Ultra) with a watch or headphones and a 5G Unlimited plan.
* Tourist/Holiday SIM: Their Holiday SIM provides 100 GB for €20 (valid for 15 days), which is great for short-term visitors.
3. Cablenet Offers
Cablenet is currently positioning itself as the "simplicity and value" leader with its new generation of 5G plans launched late last month.
* 5G Unlimited Portfolio: Plans start as low as €15/month for unlimited data, minutes, and SMS—currently the lowest entry price for unlimited 5G in Cyprus.
* 5G Unlimited Max: This flagship plan includes free access to HBO Max and the Foody Pro app, plus 200 international minutes to the EU.
* Transparent Pricing: They are heavily marketing a "No Surprises" policy with no speed throttling on any of their 5G plans.
4. PrimeTel Offers
PrimeTel is in the middle of a network upgrade phase and has some important price adjustments starting next month.
* March 1st Update: Existing plans will be automatically upgraded to Giga Unlimited Plus on March 1, 2026, with a price increase of up to €2/month.
* Current Flash Sale: New subscribers porting their number can still catch "Flash Sale" discounts on GIGA UNLIMITED plans if they sign a 24-month contract today.
* Prepaid Value: Their €10 top-up currently offers a massive 60 GB for 30 days, which is excellent for heavy data users who avoid contracts.
5. Tourist & eSIM Summary
If you are landing at Larnaca or Paphos airport today:
* Best Value Physical SIM: Cyta’s "soeasy" Combo offers 50 GB for €10 (Combo 10) or 200 GB for €20 (Combo 20).
* Best eSIM: Airalo offers a 10 GB/30-day plan for approx. $19 USD, while Holafly offers Unlimited Data for roughly €69/month.
As of today, Valentine's Day (February 14, 2026), the operators are shifting from their "Christmas blowout" deals into Valentine-themed giveaways and new 5G "No Limits" campaigns.
1. Cyta (Cytamobile-Vodafone) Offers
Cyta is currently leveraging its 100% 5G population coverage with high-value "FREEDOM" bundles.
* Valentine's Special: Any device added to a Pay Monthly plan today comes with a Redmi Watch 5 Active as a free gift.
* FREEDOM Youth (Under 30): One of the most popular plans in the country, offering Unlimited 5G Data, Minutes, and SMS for €19.60/month.
* Standard FREEDOM: Unlimited everything starting at €22.40/month.
* Handset Highlights: * iPhone 17 Pro: €0 upfront on higher-tier monthly plans.
* Samsung Galaxy S25: Available with an upfront cost of just €49.
* iPhone Air: The new slim 2026 model is available for roughly €137 upfront.
2. Epic Cyprus Offers
Epic is currently running a high-engagement Valentine's campaign on social media while pushing its "5G Unlimited" portfolio.
* Valentine’s Giveaway: Epic is running an Instagram contest (ending tomorrow, Feb 15) to win a 256GB iPhone Air eSIM model.
* Handset + Plan Combo: They are featuring a "Total Benefit" of up to €750 when bundling a new flagship (like the S25 Ultra) with a watch or headphones and a 5G Unlimited plan.
* Tourist/Holiday SIM: Their Holiday SIM provides 100 GB for €20 (valid for 15 days), which is great for short-term visitors.
3. Cablenet Offers
Cablenet is currently positioning itself as the "simplicity and value" leader with its new generation of 5G plans launched late last month.
* 5G Unlimited Portfolio: Plans start as low as €15/month for unlimited data, minutes, and SMS—currently the lowest entry price for unlimited 5G in Cyprus.
* 5G Unlimited Max: This flagship plan includes free access to HBO Max and the Foody Pro app, plus 200 international minutes to the EU.
* Transparent Pricing: They are heavily marketing a "No Surprises" policy with no speed throttling on any of their 5G plans.
4. PrimeTel Offers
PrimeTel is in the middle of a network upgrade phase and has some important price adjustments starting next month.
* March 1st Update: Existing plans will be automatically upgraded to Giga Unlimited Plus on March 1, 2026, with a price increase of up to €2/month.
* Current Flash Sale: New subscribers porting their number can still catch "Flash Sale" discounts on GIGA UNLIMITED plans if they sign a 24-month contract today.
* Prepaid Value: Their €10 top-up currently offers a massive 60 GB for 30 days, which is excellent for heavy data users who avoid contracts.
5. Tourist & eSIM Summary
If you are landing at Larnaca or Paphos airport today:
* Best Value Physical SIM: Cyta’s "soeasy" Combo offers 50 GB for €10 (Combo 10) or 200 GB for €20 (Combo 20).
* Best eSIM: Airalo offers a 10 GB/30-day plan for approx. $19 USD, while Holafly offers Unlimited Data for roughly €69/month.
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