In India, the jewellery market is currently in a high-activity phase as retailers run "Festival of Diamonds" and "Wedding Season" promotions. Since late February 2026 is generally a calmer month for footfall compared to peak festival times, it is a prime window for negotiating making charges.
Top Brand Offers (February 2026)
Tanishq
* Festival of Diamonds: Enjoy up to 20–25% off on diamond jewellery value.
* Gold Rate Protection: Book your jewellery by paying a 25% advance to "freeze" the gold rate. You will be billed at the lower of the two rates (the frozen rate or the rate on the day of purchase).
* Old Gold Exchange: Get 100% exchange value on old gold when upgrading to new diamond pieces.
Joyalukkas
* Making Charge Sale: Their "Biggest Jewellery Sale of the Year" is running through late February, offering a flat 40% OFF on making charges (VA) across gold, diamond, platinum, and silver collections.
Malabar Gold & Diamonds
* Making Charge Discounts: Get up to 30% off on making charges for gold, uncut, and gemstone jewellery.
* Diamond Value: Offers include up to 25% off on the diamond value of selected pieces.
* Entry Pricing: Platinum jewellery starts from ₹18,325, and diamond rings from ₹9,308.
CaratLane
* Diamond & Gemstone Sale: Up to 25% off on diamond and gemstone jewellery through February 28, 2026.
* Making Charge Offer: Get up to 50% off on making charges for specific rings and necklaces.
* SBI Card Offer: Receive an instant 5% discount when using an SBI credit card for your purchase.
Kalyan Jewellers
* Wedding Collection: Currently offering up to 55% off on making charges specifically for their bridal/wedding jewellery range.
* Diamond Discount: App users can access a 25% discount on diamond jewellery.
Current Gold Rates (February 23, 2026)
Gold prices have seen high volatility this month but are currently holding near record levels. Average retail prices per 10 grams (inclusive of GST in some cities):
* 24K Gold: ~₹1,59,420
* 22K Gold: ~₹1,46,140
* 18K Gold: ~₹1,19,600
Smart Shopping Tips for India
* The Negotiation Edge: Because February is considered a "calm" month between the January wedding rush and the April Akshaya Tritiya peak, sales associates have more flexibility to reduce making charges to close a sale.
* BIS Hallmarking: Always ensure your gold bears the BIS Hallmark (the triangular logo, purity mark like 22K916, and the 6-digit HUID code). This is legally mandatory in India and protects your resale value.
* Cashback Portals: Check platforms like CashKaro or CouponDunia before buying online; retailers like Tanishq and Malabar often offer an additional 2% to 4% cashback that can be transferred to your bank.
* Old Gold Value: With rates above ₹1.5 lakh per 10g, trading in your old, broken, or "locker gold" is highly lucrative right now. Most major brands are offering zero deduction on gold exchange of their own brand.
Top Brand Offers (February 2026)
Tanishq
* Festival of Diamonds: Enjoy up to 20–25% off on diamond jewellery value.
* Gold Rate Protection: Book your jewellery by paying a 25% advance to "freeze" the gold rate. You will be billed at the lower of the two rates (the frozen rate or the rate on the day of purchase).
* Old Gold Exchange: Get 100% exchange value on old gold when upgrading to new diamond pieces.
Joyalukkas
* Making Charge Sale: Their "Biggest Jewellery Sale of the Year" is running through late February, offering a flat 40% OFF on making charges (VA) across gold, diamond, platinum, and silver collections.
Malabar Gold & Diamonds
* Making Charge Discounts: Get up to 30% off on making charges for gold, uncut, and gemstone jewellery.
* Diamond Value: Offers include up to 25% off on the diamond value of selected pieces.
* Entry Pricing: Platinum jewellery starts from ₹18,325, and diamond rings from ₹9,308.
CaratLane
* Diamond & Gemstone Sale: Up to 25% off on diamond and gemstone jewellery through February 28, 2026.
* Making Charge Offer: Get up to 50% off on making charges for specific rings and necklaces.
* SBI Card Offer: Receive an instant 5% discount when using an SBI credit card for your purchase.
Kalyan Jewellers
* Wedding Collection: Currently offering up to 55% off on making charges specifically for their bridal/wedding jewellery range.
* Diamond Discount: App users can access a 25% discount on diamond jewellery.
Current Gold Rates (February 23, 2026)
Gold prices have seen high volatility this month but are currently holding near record levels. Average retail prices per 10 grams (inclusive of GST in some cities):
* 24K Gold: ~₹1,59,420
* 22K Gold: ~₹1,46,140
* 18K Gold: ~₹1,19,600
Smart Shopping Tips for India
* The Negotiation Edge: Because February is considered a "calm" month between the January wedding rush and the April Akshaya Tritiya peak, sales associates have more flexibility to reduce making charges to close a sale.
* BIS Hallmarking: Always ensure your gold bears the BIS Hallmark (the triangular logo, purity mark like 22K916, and the 6-digit HUID code). This is legally mandatory in India and protects your resale value.
* Cashback Portals: Check platforms like CashKaro or CouponDunia before buying online; retailers like Tanishq and Malabar often offer an additional 2% to 4% cashback that can be transferred to your bank.
* Old Gold Value: With rates above ₹1.5 lakh per 10g, trading in your old, broken, or "locker gold" is highly lucrative right now. Most major brands are offering zero deduction on gold exchange of their own brand.
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