In Iran, the jewellery market is currently operating in an environment of record-high gold prices and significant economic volatility. As of late February 2026, the market is characterized by a "Gold Rush" as citizens seek refuge in precious metals to hedge against currency devaluation.
Market Highlights (February 2026)
The Rise of "Fractional" Gold
With finished jewellery becoming increasingly expensive, a massive trend in 2026 is the demand for sub-gram gold:
* Items Under 1 Gram: Many Instagram-based boutiques and shops in the Tehran Grand Bazaar are offering gold pins, earrings, and piercings weighing less than a gram to keep price points accessible.
* Broken Gold (Tala-ye Shekasteh): There is high demand for damaged or bent jewellery sold at raw gold prices (no making charges), as many buyers now prioritize investment over ornamentation.
Bahar Azadi Coins
These remain the most liquid and popular "jewellery-adjacent" purchase in Iran.
* Current Prices: As of February 23, 2026, the Full Emami Coin is trading at approximately 198.5 million IRR, while Quarter Coins are seeing a high "bubble" (a premium of roughly 13% over their actual gold value) due to intense demand.
Top Brand & Online Offers
IRAM Jewelry
One of Iran's luxury leaders, IRAM is currently featuring several collections through their Tehran boutiques:
* Bridal Offers: They are promoting "Twin-band" halo rings and solitaire designs. While they don't offer high-street "sales," they provide bespoke consultations and high-grade certification for investment-grade stones.
* Fine Jewelry: Their current online "On-sale" section includes wraparound rings and minimalist bands designed for daily wear.
Abdollahi Jewellery
Located in Tehran, this brand is celebrating over 20 years with a focus on high-end gold sets.
* Collection Specials: They are currently highlighting their Men's Jewelry line and 18K gold pendant sets, often offering "Gift-ready" bundles for the upcoming Iranian New Year (Nowruz) season.
Persis Collection (Online)
For those looking for cultural heritage pieces:
* Heritage Items: Currently offering 18 Carat Gold Persian Lion and Sun pendants and custom-made calligraphy necklaces.
* Pre-Order Deals: Selected vintage and antique-style pieces are available for pre-order at fixed rates to avoid the daily volatility of the Toman.
Gold Rates in Iran (As of Feb 23, 2026)
Prices are extremely volatile; these represent the average market rates in Tehran:
* 18K Gold (per gram): ~19,720,440 IRR
* 24K Gold (per gram): ~26,293,920 IRR
* Raw 24K (Mithqal): ~85,430,000 IRR
Shopping Tips for Iran
* Avoid the "Bubble": When buying gold coins, be aware of the "bubble" (the difference between the global real price and the local price). Quarter and half coins currently have the highest premiums.
* Nowruz Preparation: As the Iranian New Year (March 20th) approaches, many jewellers in the Tehran Grand Bazaar and Tajrish Bazaar will begin launching "Eid" collections. Prices typically rise in early March due to high gift-giving demand.
* Making Charges (Ojrat): Always ask for the Ojrat separately from the gold price. For investment, look for "Low-Ojrat" (Kam-Ojrat) pieces, which have minimal design fees.
* IRAN GOLDEX 2026: If you are a serious collector or professional, the Iran Gold and Jewelry Exhibition is scheduled for April 9–13, 2026, at the Iran Mall International Exhibition Center.
Market Highlights (February 2026)
The Rise of "Fractional" Gold
With finished jewellery becoming increasingly expensive, a massive trend in 2026 is the demand for sub-gram gold:
* Items Under 1 Gram: Many Instagram-based boutiques and shops in the Tehran Grand Bazaar are offering gold pins, earrings, and piercings weighing less than a gram to keep price points accessible.
* Broken Gold (Tala-ye Shekasteh): There is high demand for damaged or bent jewellery sold at raw gold prices (no making charges), as many buyers now prioritize investment over ornamentation.
Bahar Azadi Coins
These remain the most liquid and popular "jewellery-adjacent" purchase in Iran.
* Current Prices: As of February 23, 2026, the Full Emami Coin is trading at approximately 198.5 million IRR, while Quarter Coins are seeing a high "bubble" (a premium of roughly 13% over their actual gold value) due to intense demand.
Top Brand & Online Offers
IRAM Jewelry
One of Iran's luxury leaders, IRAM is currently featuring several collections through their Tehran boutiques:
* Bridal Offers: They are promoting "Twin-band" halo rings and solitaire designs. While they don't offer high-street "sales," they provide bespoke consultations and high-grade certification for investment-grade stones.
* Fine Jewelry: Their current online "On-sale" section includes wraparound rings and minimalist bands designed for daily wear.
Abdollahi Jewellery
Located in Tehran, this brand is celebrating over 20 years with a focus on high-end gold sets.
* Collection Specials: They are currently highlighting their Men's Jewelry line and 18K gold pendant sets, often offering "Gift-ready" bundles for the upcoming Iranian New Year (Nowruz) season.
Persis Collection (Online)
For those looking for cultural heritage pieces:
* Heritage Items: Currently offering 18 Carat Gold Persian Lion and Sun pendants and custom-made calligraphy necklaces.
* Pre-Order Deals: Selected vintage and antique-style pieces are available for pre-order at fixed rates to avoid the daily volatility of the Toman.
Gold Rates in Iran (As of Feb 23, 2026)
Prices are extremely volatile; these represent the average market rates in Tehran:
* 18K Gold (per gram): ~19,720,440 IRR
* 24K Gold (per gram): ~26,293,920 IRR
* Raw 24K (Mithqal): ~85,430,000 IRR
Shopping Tips for Iran
* Avoid the "Bubble": When buying gold coins, be aware of the "bubble" (the difference between the global real price and the local price). Quarter and half coins currently have the highest premiums.
* Nowruz Preparation: As the Iranian New Year (March 20th) approaches, many jewellers in the Tehran Grand Bazaar and Tajrish Bazaar will begin launching "Eid" collections. Prices typically rise in early March due to high gift-giving demand.
* Making Charges (Ojrat): Always ask for the Ojrat separately from the gold price. For investment, look for "Low-Ojrat" (Kam-Ojrat) pieces, which have minimal design fees.
* IRAN GOLDEX 2026: If you are a serious collector or professional, the Iran Gold and Jewelry Exhibition is scheduled for April 9–13, 2026, at the Iran Mall International Exhibition Center.
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