In Jordan, the jewellery market in late February 2026 is highlighted by high demand for gold as a store of value and early promotions for Mother’s Day (celebrated on March 21st in the Arab world). Retailers are currently shifting from Valentine’s Day stock to these spring collections.
Top Brand & Retailer Offers
Imseeh Jewellery
As Jordan’s leading jewellery name, Imseeh often sets the trend for seasonal gifting.
* Mother’s Day Preview: In late February, Imseeh typically launches its dedicated Mother's Day collection. While they focus on high-end 18K and 21K gold, they often offer exclusive gifts-with-purchase or loyalty point bonuses for their members during this period.
* Diamond & Gold Sets: Look for their "I'M" collection in major malls like Taj Mall and City Mall, which features contemporary designs often sold with bundled pricing for complete sets.
Pandora Jordan
Available in Amman’s premium shopping centers (Taj Mall, Abdali Mall).
* Bundle Offer: Currently running a 15% discount when you purchase a bracelet and at least two charms.
* Member Exclusive: My Pandora members can access the 2026 Pink Sea Turtle Lab-Grown Diamond Dangle Charm.
* Free Gift: Selected branches are offering a Free Princess Jewelry Box with purchases over a certain threshold (usually around 120–150 JOD).
Parfois Jordan
For trendy, high-fashion accessories and costume jewellery:
* Winter Sale Final Call: Parfois is running a massive sale with up to 70% off on selected jewellery and accessories through February 28, 2026.
* Newsletter Perk: New subscribers to their digital updates can receive an additional 10% off their next purchase.
Current Gold Rates in Jordan (February 22–23, 2026)
Gold prices in Jordan have remained steady at a high level. According to the Jordan Jewelers Association (JJA), average retail prices (excluding making charges) are:
* 24K Gold: ~JD 116.41 per gram
* 21K Gold: ~JD 103.60 per gram (The most popular choice for traditional jewellery)
* 18K Gold: ~JD 92.30 per gram
The "Swarovski Jordan" Sneaker Craze
A unique trend for 2026 is the intersection of jewellery and streetwear.
* Swarovski x Air Jordan 1: The highly anticipated "Vast Grey" High OG collaboration—which treats the iconic sneaker as a piece of wearable jewellery covered in crystals—is set for a March 2026 release. Preliminary "early access" events and raffles are beginning in late February through premium boutique channels.
Shopping Tips for Jordan
* The Gold Souk (Downtown Amman): For the best value, head to the "Gold Market" in Al-Balad. Here, prices are determined by the weight of the gold plus a negotiated making charge (Ujra). Since it's a "low" period before the Ramadan rush, you have more leverage to haggle on the Ujra.
* Hallmarking: Jordan has strict government oversight on gold purity. Ensure every piece carries the official Jordanian hallmark stamp.
* Tax-Free (For Tourists): Non-resident shoppers can claim a VAT refund on luxury items. Ensure you get the "Tax-Free" paperwork at high-end boutiques in Abdali or Taj Mall to process at Queen Alia International Airport.
Top Brand & Retailer Offers
Imseeh Jewellery
As Jordan’s leading jewellery name, Imseeh often sets the trend for seasonal gifting.
* Mother’s Day Preview: In late February, Imseeh typically launches its dedicated Mother's Day collection. While they focus on high-end 18K and 21K gold, they often offer exclusive gifts-with-purchase or loyalty point bonuses for their members during this period.
* Diamond & Gold Sets: Look for their "I'M" collection in major malls like Taj Mall and City Mall, which features contemporary designs often sold with bundled pricing for complete sets.
Pandora Jordan
Available in Amman’s premium shopping centers (Taj Mall, Abdali Mall).
* Bundle Offer: Currently running a 15% discount when you purchase a bracelet and at least two charms.
* Member Exclusive: My Pandora members can access the 2026 Pink Sea Turtle Lab-Grown Diamond Dangle Charm.
* Free Gift: Selected branches are offering a Free Princess Jewelry Box with purchases over a certain threshold (usually around 120–150 JOD).
Parfois Jordan
For trendy, high-fashion accessories and costume jewellery:
* Winter Sale Final Call: Parfois is running a massive sale with up to 70% off on selected jewellery and accessories through February 28, 2026.
* Newsletter Perk: New subscribers to their digital updates can receive an additional 10% off their next purchase.
Current Gold Rates in Jordan (February 22–23, 2026)
Gold prices in Jordan have remained steady at a high level. According to the Jordan Jewelers Association (JJA), average retail prices (excluding making charges) are:
* 24K Gold: ~JD 116.41 per gram
* 21K Gold: ~JD 103.60 per gram (The most popular choice for traditional jewellery)
* 18K Gold: ~JD 92.30 per gram
The "Swarovski Jordan" Sneaker Craze
A unique trend for 2026 is the intersection of jewellery and streetwear.
* Swarovski x Air Jordan 1: The highly anticipated "Vast Grey" High OG collaboration—which treats the iconic sneaker as a piece of wearable jewellery covered in crystals—is set for a March 2026 release. Preliminary "early access" events and raffles are beginning in late February through premium boutique channels.
Shopping Tips for Jordan
* The Gold Souk (Downtown Amman): For the best value, head to the "Gold Market" in Al-Balad. Here, prices are determined by the weight of the gold plus a negotiated making charge (Ujra). Since it's a "low" period before the Ramadan rush, you have more leverage to haggle on the Ujra.
* Hallmarking: Jordan has strict government oversight on gold purity. Ensure every piece carries the official Jordanian hallmark stamp.
* Tax-Free (For Tourists): Non-resident shoppers can claim a VAT refund on luxury items. Ensure you get the "Tax-Free" paperwork at high-end boutiques in Abdali or Taj Mall to process at Queen Alia International Airport.
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