In Pakistan, the jewellery market is currently navigating a period of intense volatility, with gold prices reaching historic highs this week. As of February 23, 2026, many shoppers are pivoting toward silver or "gold savings" programs to cope with the record costs.
Top Brand & Retailer Offers
Almas Jewellers
* Silver Discount: Currently offering a flat 15% OFF on all silver jewellery through their partnership with First Women Bank Ltd.
* Price Highlights: Their premium silver-based collections, such as the Sapphire Silver Kara, are seeing high demand, with prices starting around Rs. 327,500.
* Exchange Program: They are promoting a "Value You Can Trust" buy-back and exchange program, which is popular for those looking to upgrade older sets into modern bridal designs.
ARY Sahulat Wallet / ARY Gold
* Gold Savings Scheme: ARY is heavily promoting its "Gold Savings" program via the Sahulat Bazar. This allows consumers to buy gold in small increments (fractional gold) to hedge against the rapidly rising per-tola rates.
* Installment Plans: Special installment options are available for those booking bridal sets for the upcoming spring wedding season.
Hanif Jewellers
* Luxury Showcase: While they rarely offer flat discounts, Hanif is currently featuring its 2026 "19 Thirty" and "902 QZ" luxury watch and jewellery collections.
* Bridal Consultations: They are offering bespoke bridal consultations in Lahore and Karachi, focusing on diamond-heavy sets which have a more stable "making charge" structure compared to pure gold items.
Today's Gold & Silver Rates in Pakistan (February 23, 2026)
Prices have surged significantly over the last 48 hours. Approximate retail rates (Karachi Market):
* 24K Gold: ~Rs. 533,562 per tola (up Rs. 7,100 in a single day)
* 22K Gold: ~Rs. 40,199 per gram
* Silver: ~Rs. 8,948 per tola
> Market Trend: Due to gold prices jumping by nearly Rs. 20,000 per 10g recently, there is a massive shift toward silver bars and silver jewellery for both investment and wedding wear.
>
Shopping Tips for Pakistan
* The "Silver Switch": Many brides in 2026 are opting for high-quality silver sets plated in 24K gold (Vermeil) to achieve the traditional look at a fraction of the cost.
* ARY Sahulat Benefits: If you are a regular shopper, using the ARY Sahulat Wallet can provide "points" that are redeemable for gold value, effectively acting as a small discount on future purchases.
* Bargaining on "Ujra": In markets like Liberty (Lahore) or Tariq Road (Karachi), the gold price is fixed by the Sarafa Association, but the making charges (Ujra) are highly negotiable. Given the high prices, many smiths are willing to cut labor fees by 20–30% to secure a sale.
* Hallmarking: Always insist on a laboratory certificate for diamonds and a clear HUID or purity stamp for gold. With recycled gold dominating the market right now, verification is more important than ever.
Top Brand & Retailer Offers
Almas Jewellers
* Silver Discount: Currently offering a flat 15% OFF on all silver jewellery through their partnership with First Women Bank Ltd.
* Price Highlights: Their premium silver-based collections, such as the Sapphire Silver Kara, are seeing high demand, with prices starting around Rs. 327,500.
* Exchange Program: They are promoting a "Value You Can Trust" buy-back and exchange program, which is popular for those looking to upgrade older sets into modern bridal designs.
ARY Sahulat Wallet / ARY Gold
* Gold Savings Scheme: ARY is heavily promoting its "Gold Savings" program via the Sahulat Bazar. This allows consumers to buy gold in small increments (fractional gold) to hedge against the rapidly rising per-tola rates.
* Installment Plans: Special installment options are available for those booking bridal sets for the upcoming spring wedding season.
Hanif Jewellers
* Luxury Showcase: While they rarely offer flat discounts, Hanif is currently featuring its 2026 "19 Thirty" and "902 QZ" luxury watch and jewellery collections.
* Bridal Consultations: They are offering bespoke bridal consultations in Lahore and Karachi, focusing on diamond-heavy sets which have a more stable "making charge" structure compared to pure gold items.
Today's Gold & Silver Rates in Pakistan (February 23, 2026)
Prices have surged significantly over the last 48 hours. Approximate retail rates (Karachi Market):
* 24K Gold: ~Rs. 533,562 per tola (up Rs. 7,100 in a single day)
* 22K Gold: ~Rs. 40,199 per gram
* Silver: ~Rs. 8,948 per tola
> Market Trend: Due to gold prices jumping by nearly Rs. 20,000 per 10g recently, there is a massive shift toward silver bars and silver jewellery for both investment and wedding wear.
>
Shopping Tips for Pakistan
* The "Silver Switch": Many brides in 2026 are opting for high-quality silver sets plated in 24K gold (Vermeil) to achieve the traditional look at a fraction of the cost.
* ARY Sahulat Benefits: If you are a regular shopper, using the ARY Sahulat Wallet can provide "points" that are redeemable for gold value, effectively acting as a small discount on future purchases.
* Bargaining on "Ujra": In markets like Liberty (Lahore) or Tariq Road (Karachi), the gold price is fixed by the Sarafa Association, but the making charges (Ujra) are highly negotiable. Given the high prices, many smiths are willing to cut labor fees by 20–30% to secure a sale.
* Hallmarking: Always insist on a laboratory certificate for diamonds and a clear HUID or purity stamp for gold. With recycled gold dominating the market right now, verification is more important than ever.
Comments
Post a Comment