In Paraguay, the jewellery market in February 2026 is defined by a mix of high-end international brands in Asunción’s luxury malls and a deep-rooted tradition of silver and gold filigree (filigrana), primarily from the city of Luque.
1. Major Retailer & Luxury Offers
Joyería Vendôme (Asunción)
Located in premium hubs like Paseo La Galería and Shopping del Sol, Vendôme is the authorized retailer for global luxury.
* Luxury Watch Perks: They represent brands such as Rolex, Chopard, and Cartier. While they don't hold traditional "clearance sales," international tourists often benefit from tax-free shopping incentives.
* Tiffany & Co. Selection: They host a Tiffany boutique, currently highlighting late-February customization offers, including standard and hand engraving services for newly purchased silver and gold items.
Della Poletti (Asunción)
One of Paraguay's most recognized high-end jewellery names, now with a robust e-commerce presence.
* Online Catalog: Their digital store features over 500 articles. Currently, they are emphasizing their collection of TOUS products and high-end watches at their Paseo Vía Allegra and Shopping del Sol locations.
* Interest-Free Plans: Local credit card holders (such as Itaú or Continental) can often access 6 to 12 monthly interest-free payments, which is a standard promotional tactic in Paraguayan malls.
Pandora Paraguay
Pandora locations in Asunción are currently transitioning into late-summer collections:
* Bundle Savings: Look for "Build Your Own" set offers where purchasing a bracelet and two charms results in a 15% to 20% discount compared to individual retail prices.
2. Current Precious Metal Rates in Paraguay (PYG)
Precious metal prices in Paraguay have surged in early 2026. As of February 21, 2026, the market rates per gram are:
* 24K Gold: Approximately 911,153 PYG ($122 USD).
* 18K Gold: Approximately 683,364 PYG ($91 USD). (The standard for high-end local gold).
* Silver (925): Approximately 14,154 PYG ($1.90 USD) per gram for raw silver, though artisan work commands a premium.
3. Filigrana: The Paraguayan Specialty
The city of Luque (just outside Asunción) is world-famous for its filigrana (filigree), which uses extremely thin threads of silver or gold to create lace-like patterns.
* Direct Workshop Prices: In Luque, you can find sterling silver filigree rings and earrings starting as low as $30 to $60 USD—significantly cheaper than in the boutiques of Asunción.
* Carandillo and Ao Po’i Motifs: A rising trend for 2026 is the integration of traditional textile patterns into silver filigree, often seeing promotional pricing during local artisan fairs in late February.
Essential Shopping Tips
* Luque Day Trip: If you are serious about silver, skip the malls and go directly to the workshops in Luque. You will find higher purity (often .950 or .970 silver) and can often negotiate 10% to 20% off if paying in cash (Guaraníes or USD).
* Tax-Free for Tourists: Look for the "Tax-Free" sticker in major malls. International visitors can reclaim a portion of the 10% VAT (IVA) at the Silvio Pettirossi International Airport (ASU) before departure.
* Hallmarking: Genuine Paraguayan gold is typically 18K. For filigree, always check for the artisan’s mark and the .925 stamp for silver.
1. Major Retailer & Luxury Offers
Joyería Vendôme (Asunción)
Located in premium hubs like Paseo La Galería and Shopping del Sol, Vendôme is the authorized retailer for global luxury.
* Luxury Watch Perks: They represent brands such as Rolex, Chopard, and Cartier. While they don't hold traditional "clearance sales," international tourists often benefit from tax-free shopping incentives.
* Tiffany & Co. Selection: They host a Tiffany boutique, currently highlighting late-February customization offers, including standard and hand engraving services for newly purchased silver and gold items.
Della Poletti (Asunción)
One of Paraguay's most recognized high-end jewellery names, now with a robust e-commerce presence.
* Online Catalog: Their digital store features over 500 articles. Currently, they are emphasizing their collection of TOUS products and high-end watches at their Paseo Vía Allegra and Shopping del Sol locations.
* Interest-Free Plans: Local credit card holders (such as Itaú or Continental) can often access 6 to 12 monthly interest-free payments, which is a standard promotional tactic in Paraguayan malls.
Pandora Paraguay
Pandora locations in Asunción are currently transitioning into late-summer collections:
* Bundle Savings: Look for "Build Your Own" set offers where purchasing a bracelet and two charms results in a 15% to 20% discount compared to individual retail prices.
2. Current Precious Metal Rates in Paraguay (PYG)
Precious metal prices in Paraguay have surged in early 2026. As of February 21, 2026, the market rates per gram are:
* 24K Gold: Approximately 911,153 PYG ($122 USD).
* 18K Gold: Approximately 683,364 PYG ($91 USD). (The standard for high-end local gold).
* Silver (925): Approximately 14,154 PYG ($1.90 USD) per gram for raw silver, though artisan work commands a premium.
3. Filigrana: The Paraguayan Specialty
The city of Luque (just outside Asunción) is world-famous for its filigrana (filigree), which uses extremely thin threads of silver or gold to create lace-like patterns.
* Direct Workshop Prices: In Luque, you can find sterling silver filigree rings and earrings starting as low as $30 to $60 USD—significantly cheaper than in the boutiques of Asunción.
* Carandillo and Ao Po’i Motifs: A rising trend for 2026 is the integration of traditional textile patterns into silver filigree, often seeing promotional pricing during local artisan fairs in late February.
Essential Shopping Tips
* Luque Day Trip: If you are serious about silver, skip the malls and go directly to the workshops in Luque. You will find higher purity (often .950 or .970 silver) and can often negotiate 10% to 20% off if paying in cash (Guaraníes or USD).
* Tax-Free for Tourists: Look for the "Tax-Free" sticker in major malls. International visitors can reclaim a portion of the 10% VAT (IVA) at the Silvio Pettirossi International Airport (ASU) before departure.
* Hallmarking: Genuine Paraguayan gold is typically 18K. For filigree, always check for the artisan’s mark and the .925 stamp for silver.
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