In Taiwan, the jewellery market is currently in a transition period following the Year of the Horse Lunar New Year celebrations. As of February 23, 2026, many major retailers are offering "Extended New Year" discounts on craftsmanship fees while shifting their focus to the upcoming White Day (March 14) and wedding season.
Top Brand & Retailer Offers
Chow Tai Fook Taiwan
Following the Lunar New Year peak, Chow Tai Fook is maintaining its "Spring Blessing" promotion across its Taiwan boutiques (including Taipei 101 and major SOGO branches).
* Craftsmanship Discount: Currently offering up to 20% + 10% OFF craftsmanship fees for gold jewellery.
* Fixed-Price Perks: Enjoy exclusive member perks and small instant rebates on fixed-price items like the "Zodiac Horse" collection and "Disney" collaborations.
* Duration: These offers are generally valid through March 1, 2026.
Hearts On Fire (Taiwan)
Known for "The World's Most Perfectly Cut Diamond," they are currently promoting their "Inside/Out" and "Vela" collections for the 2026 bridal season.
* New Arrival Specials: Diamond flip-drop pendants and link necklaces are being featured with introductory pricing, starting from NT$66,000.
* Consultation Service: Offering private "Engagement Ring Consultations" at their flagship stores, often including a complimentary gift-with-consultation during the February bridal window.
Just Gold / Just Diamond
This brand is a staple for 999.9 pure gold fashion in Taiwan.
* Member Appreciation: February often sees "Double Points" for members, which can be redeemed for immediate cash vouchers on the next purchase.
* Design Focus: They are currently highlighting contemporary "Womanhood" themes and floral motifs in 24K gold, moving away from heavy traditional wedding styles toward wearable everyday luxury.
Tiffany & Co. (Taipei 101 / Bellavita)
* Exclusive Services: For the month of February, the Taipei 101 boutique is emphasizing their custom engraving services for "Lock" and "T" collection bangles.
* Gifting Edit: While they rarely offer flat percentage discounts, they have a curated "Love Edit" for February that includes complimentary luxury floral packaging for high-value purchases.
Current Gold Rates in Taiwan (February 23, 2026)
Gold prices in Taiwan are quoted in New Taiwan Dollars (TWD) per Taiwan Tael (which is 37.5 grams, different from the Mainland/HK Tael).
* 24K Gold (999.9): ~TWD 10,845 per gram / ~TWD 406,688 per Tael
* 18K Gold: ~TWD 8,134 per gram
> Note: Gold prices have surged by nearly 2% globally today due to new international trade tariffs. Retail prices in Taiwan typically update twice daily at 9:30 AM and 2:30 PM.
>
Shopping Tips for Taiwan
* Department Store Vouchers: If shopping at Shin Kong Mitsukoshi or SOGO, always check for "Full-Purchase Rebates." It is common to get NT500 in vouchers for every NT10,000 spent on jewellery, which can effectively act as a 5% discount.
* The "Tael" Difference: Be careful when comparing prices. Taiwan uses the 37.5g Tael. Ensure the price you are quoted is for the weight you expect.
* White Day Pre-orders: Since Taiwan celebrates White Day (March 14), many smaller boutiques in the Xinyi District offer a 10% early-bird discount if you order custom-engraved pieces before the end of February.
* Tax Refunds: Tourists are eligible for a 5% VAT refund. Many major malls like Taipei 101 have "Instant Tax Refund" counters, allowing you to get your cash back immediately to spend on your next jewellery piece.
Top Brand & Retailer Offers
Chow Tai Fook Taiwan
Following the Lunar New Year peak, Chow Tai Fook is maintaining its "Spring Blessing" promotion across its Taiwan boutiques (including Taipei 101 and major SOGO branches).
* Craftsmanship Discount: Currently offering up to 20% + 10% OFF craftsmanship fees for gold jewellery.
* Fixed-Price Perks: Enjoy exclusive member perks and small instant rebates on fixed-price items like the "Zodiac Horse" collection and "Disney" collaborations.
* Duration: These offers are generally valid through March 1, 2026.
Hearts On Fire (Taiwan)
Known for "The World's Most Perfectly Cut Diamond," they are currently promoting their "Inside/Out" and "Vela" collections for the 2026 bridal season.
* New Arrival Specials: Diamond flip-drop pendants and link necklaces are being featured with introductory pricing, starting from NT$66,000.
* Consultation Service: Offering private "Engagement Ring Consultations" at their flagship stores, often including a complimentary gift-with-consultation during the February bridal window.
Just Gold / Just Diamond
This brand is a staple for 999.9 pure gold fashion in Taiwan.
* Member Appreciation: February often sees "Double Points" for members, which can be redeemed for immediate cash vouchers on the next purchase.
* Design Focus: They are currently highlighting contemporary "Womanhood" themes and floral motifs in 24K gold, moving away from heavy traditional wedding styles toward wearable everyday luxury.
Tiffany & Co. (Taipei 101 / Bellavita)
* Exclusive Services: For the month of February, the Taipei 101 boutique is emphasizing their custom engraving services for "Lock" and "T" collection bangles.
* Gifting Edit: While they rarely offer flat percentage discounts, they have a curated "Love Edit" for February that includes complimentary luxury floral packaging for high-value purchases.
Current Gold Rates in Taiwan (February 23, 2026)
Gold prices in Taiwan are quoted in New Taiwan Dollars (TWD) per Taiwan Tael (which is 37.5 grams, different from the Mainland/HK Tael).
* 24K Gold (999.9): ~TWD 10,845 per gram / ~TWD 406,688 per Tael
* 18K Gold: ~TWD 8,134 per gram
> Note: Gold prices have surged by nearly 2% globally today due to new international trade tariffs. Retail prices in Taiwan typically update twice daily at 9:30 AM and 2:30 PM.
>
Shopping Tips for Taiwan
* Department Store Vouchers: If shopping at Shin Kong Mitsukoshi or SOGO, always check for "Full-Purchase Rebates." It is common to get NT500 in vouchers for every NT10,000 spent on jewellery, which can effectively act as a 5% discount.
* The "Tael" Difference: Be careful when comparing prices. Taiwan uses the 37.5g Tael. Ensure the price you are quoted is for the weight you expect.
* White Day Pre-orders: Since Taiwan celebrates White Day (March 14), many smaller boutiques in the Xinyi District offer a 10% early-bird discount if you order custom-engraved pieces before the end of February.
* Tax Refunds: Tourists are eligible for a 5% VAT refund. Many major malls like Taipei 101 have "Instant Tax Refund" counters, allowing you to get your cash back immediately to spend on your next jewellery piece.
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