In Thailand, the jewellery market is currently experiencing a major peak due to the 73rd Bangkok Gems & Jewelry Fair, which is taking place right now (February 22–26, 2026) at the Queen Sirikit National Convention Center (QSNCC). This event is one of the world's largest, bringing together elite manufacturers and offering unique retail opportunities for both trade and the general public.
Top Brand & Event Offers (February 2026)
73rd Bangkok Gems & Jewelry Fair (Active Now)
* Direct-from-Source Pricing: Visitors to the QSNCC this week can access wholesale-style pricing on gemstones, fine gold, and silver jewellery from over 1,100 exhibitors.
* Public Access: While primarily a trade show, the fair is open to the public during the final days, offering promotional prices on synthetic stones, lab-grown diamonds, and intricate fashion jewellery.
Jubilee Diamond
* Installment Deals: Partnering with KTC Credit Cards, Jubilee is offering 0% installment plans for up to 10 months plus cash back up to 52,000 Baht.
* The Excellence Collection: Wedding rings in this collection are currently being promoted at a special starting price of 49,900 Baht.
* Discounts: Significant markdowns on GIA-certified items, with some solitaire rings and bracelets reaching 39% to 44% OFF.
Aurora Gold & Jewelry
* KTC Point Redemption: Use KTC FOREVER points for up to a 20% discount on gold jewellery and 15% on gold bars.
* Installment Bonus: Redeem points to get 0% installments for 10 months on gold jewellery weighing up to 2 salung.
* Diamond Deals: Premium diamonds are eligible for a 12% discount and up to 21,000 Baht cashback.
Ananta Jewelry
* Threshold Discounts: Currently offering tiered discounts:
* THB 800 OFF for spends of THB 15,000.
* THB 4,000 OFF for spends of THB 150,000.
* Valentine’s Extended Sets: Their exclusive "Beginning Set" and "Love Set" remain available for late February gifting, priced at 16,000 Baht and 17,000 Baht respectively.
Today's Gold Rates in Thailand (February 23, 2026)
Gold prices in Thailand jumped by 600 Baht this morning, reaching historic highs. Rates are quoted per "Baht" (15.244g for bars, 15.16g for ornaments):
* Gold Ornaments (96.5%): ~76,500 Baht (Selling price)
* Gold Bars (96.5%): ~75,700 Baht (Selling price)
* Gold Spot: $5,162 per ounce
> Market Context: If you are buying smaller weights, 1 Salung (3.79g) of gold ornament is currently retailing at approximately 19,125 Baht.
>
Shopping Tips for Thailand
* The "Baht" Weight: Unlike the Tola or Gram systems elsewhere, Thailand uses the "Baht" weight (approx. 15.2g). Ensure you are aware of this local unit when comparing international prices.
* Gems & Jewelry Fair Advantage: If you are in Bangkok this week, the Fair at QSNCC is the absolute best place for variety and price transparency.
* VAT Refund (P.P.10): Foreign tourists can claim a 7% VAT refund. Look for the "VAT Refund for Tourists" sign; for purchases over 2,000 Baht, ensure the shop provides the P.P.10 form for your refund at the airport.
* Buyback Standard: Major chains like Aurora or Hua Seng Heng have standardized buyback rates for their own gold, usually around 5% below the daily spot price.
Top Brand & Event Offers (February 2026)
73rd Bangkok Gems & Jewelry Fair (Active Now)
* Direct-from-Source Pricing: Visitors to the QSNCC this week can access wholesale-style pricing on gemstones, fine gold, and silver jewellery from over 1,100 exhibitors.
* Public Access: While primarily a trade show, the fair is open to the public during the final days, offering promotional prices on synthetic stones, lab-grown diamonds, and intricate fashion jewellery.
Jubilee Diamond
* Installment Deals: Partnering with KTC Credit Cards, Jubilee is offering 0% installment plans for up to 10 months plus cash back up to 52,000 Baht.
* The Excellence Collection: Wedding rings in this collection are currently being promoted at a special starting price of 49,900 Baht.
* Discounts: Significant markdowns on GIA-certified items, with some solitaire rings and bracelets reaching 39% to 44% OFF.
Aurora Gold & Jewelry
* KTC Point Redemption: Use KTC FOREVER points for up to a 20% discount on gold jewellery and 15% on gold bars.
* Installment Bonus: Redeem points to get 0% installments for 10 months on gold jewellery weighing up to 2 salung.
* Diamond Deals: Premium diamonds are eligible for a 12% discount and up to 21,000 Baht cashback.
Ananta Jewelry
* Threshold Discounts: Currently offering tiered discounts:
* THB 800 OFF for spends of THB 15,000.
* THB 4,000 OFF for spends of THB 150,000.
* Valentine’s Extended Sets: Their exclusive "Beginning Set" and "Love Set" remain available for late February gifting, priced at 16,000 Baht and 17,000 Baht respectively.
Today's Gold Rates in Thailand (February 23, 2026)
Gold prices in Thailand jumped by 600 Baht this morning, reaching historic highs. Rates are quoted per "Baht" (15.244g for bars, 15.16g for ornaments):
* Gold Ornaments (96.5%): ~76,500 Baht (Selling price)
* Gold Bars (96.5%): ~75,700 Baht (Selling price)
* Gold Spot: $5,162 per ounce
> Market Context: If you are buying smaller weights, 1 Salung (3.79g) of gold ornament is currently retailing at approximately 19,125 Baht.
>
Shopping Tips for Thailand
* The "Baht" Weight: Unlike the Tola or Gram systems elsewhere, Thailand uses the "Baht" weight (approx. 15.2g). Ensure you are aware of this local unit when comparing international prices.
* Gems & Jewelry Fair Advantage: If you are in Bangkok this week, the Fair at QSNCC is the absolute best place for variety and price transparency.
* VAT Refund (P.P.10): Foreign tourists can claim a 7% VAT refund. Look for the "VAT Refund for Tourists" sign; for purchases over 2,000 Baht, ensure the shop provides the P.P.10 form for your refund at the airport.
* Buyback Standard: Major chains like Aurora or Hua Seng Heng have standardized buyback rates for their own gold, usually around 5% below the daily spot price.
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