In Tunisia, the jewellery market in late February 2026 is defined by a blend of high-purity 18K gold tradition and a surging interest in sculptural silver and heritage-inspired designs. With local gold prices reaching record highs this month, the market is seeing a shift toward investment-grade pieces and "wearable art."
Top Brand & Retailer Offers
ILEYCOM (Online & Concept Stores)
A leading platform for handcrafted Tunisian jewellery that bridges traditional motifs with modern aesthetics.
* The Deals: Currently offering seasonal discounts on artisan brands.
* LUNJA: Savings of up to 70 TND on adjustable pure copper bracelets (now 129.990 TND).
* Stili By Sha: Offers on "Blue Eye" symbol bracelets and couple sets, with prices starting around 19.990 TND.
* Hoony: Discounts on handmade sewing-style jewellery, such as "Blue Fish" bracelets for 39.900 TND.
Tunis Duty Free (Tunis-Carthage Airport)
A primary destination for international travelers looking for tax-free luxury.
* The Offer: Tax-free pricing on international luxury brands (watches and fine jewellery) and a curated selection of traditional Tunisian silver and enamelled pieces.
* Pro-Tip: Ideal for last-minute "Heritage" gifts like silver Khomsas or amber-scented jewellery.
Artisanal Souks (Tunis Medina & Djerba)
The heart of Tunisia's gold and silver trade.
* The "Offer": In the Souk el Berka (Tunis), there are no fixed price tags. The best deal is found by negotiating the "Ujra" (making charge). Since the gold price per gram is fixed, your savings come from haggling on the craftsmanship fee.
* Selection: Look for Rayhana (traditional hoop earrings) or Mnajech (floral pendants), which are seeing a design revival in 2026.
Today's Gold Rates in Tunisia (February 24, 2026)
Gold prices in Tunisia have surged throughout February, reflecting global demand. Rates are quoted in Tunisian Dinar (TND):
* 24K Gold: ~395.03 TND per gram
* 22K Gold: ~362.11 TND per gram
* 21K Gold: ~345.65 TND per gram
* 18K Gold: ~296.27 TND per gram (The standard for high-end Tunisian jewellery)
> Market Trend: The price of 18K gold has risen from approx. 284 TND in early February, marking a significant increase for investors and bridal shoppers this month.
>
2026 Style Trends in Tunisia
* Sculptural "Modern Armour": 2026 is the year of Power Cuffs and architectural chokers. In Tunisia, this translates to wide, polished silver bands and thick gold link necklaces that act as a bold focal point.
* Heritage Revival: Vintage-style brass coin rings and "Poison" filigree cuffs are trending among the youth as a way to connect with North African history.
* Vivid Gemstones: Deep Turquoise, Coral, and Amber are back in high fashion, often set in minimalist silver frames rather than traditional ornate patterns.
* Mixed Metals: The 2026 "no rules" trend has arrived in Tunis—stacking silver bangles with 18K gold rings is now a primary style statement.
Shopping Tips for Tunisia
* Verify the Hallmark: Look for the official Tunisian State hallmark: the Head of a Horse for 18K gold and the Head of a Scorpion for silver. These are strict guarantees of purity.
* The Medina Experience: When shopping in the souks, start your bargaining at about 50-60% of the initial asking price and work your way up.
* Duty-Free Benefits: Tourists can save the 19% VAT on high-value items by shopping at certified "Duty-Free" boutiques or by claiming a refund at the airport (ensure you get the proper tax-free paperwork at the point of sale).
* Bespoke Value: If you have 3–5 days, many jewellers in the Souk el Berka can create a custom-engraved 18K gold pendant for a lower total price than an imported brand-name item.
Top Brand & Retailer Offers
ILEYCOM (Online & Concept Stores)
A leading platform for handcrafted Tunisian jewellery that bridges traditional motifs with modern aesthetics.
* The Deals: Currently offering seasonal discounts on artisan brands.
* LUNJA: Savings of up to 70 TND on adjustable pure copper bracelets (now 129.990 TND).
* Stili By Sha: Offers on "Blue Eye" symbol bracelets and couple sets, with prices starting around 19.990 TND.
* Hoony: Discounts on handmade sewing-style jewellery, such as "Blue Fish" bracelets for 39.900 TND.
Tunis Duty Free (Tunis-Carthage Airport)
A primary destination for international travelers looking for tax-free luxury.
* The Offer: Tax-free pricing on international luxury brands (watches and fine jewellery) and a curated selection of traditional Tunisian silver and enamelled pieces.
* Pro-Tip: Ideal for last-minute "Heritage" gifts like silver Khomsas or amber-scented jewellery.
Artisanal Souks (Tunis Medina & Djerba)
The heart of Tunisia's gold and silver trade.
* The "Offer": In the Souk el Berka (Tunis), there are no fixed price tags. The best deal is found by negotiating the "Ujra" (making charge). Since the gold price per gram is fixed, your savings come from haggling on the craftsmanship fee.
* Selection: Look for Rayhana (traditional hoop earrings) or Mnajech (floral pendants), which are seeing a design revival in 2026.
Today's Gold Rates in Tunisia (February 24, 2026)
Gold prices in Tunisia have surged throughout February, reflecting global demand. Rates are quoted in Tunisian Dinar (TND):
* 24K Gold: ~395.03 TND per gram
* 22K Gold: ~362.11 TND per gram
* 21K Gold: ~345.65 TND per gram
* 18K Gold: ~296.27 TND per gram (The standard for high-end Tunisian jewellery)
> Market Trend: The price of 18K gold has risen from approx. 284 TND in early February, marking a significant increase for investors and bridal shoppers this month.
>
2026 Style Trends in Tunisia
* Sculptural "Modern Armour": 2026 is the year of Power Cuffs and architectural chokers. In Tunisia, this translates to wide, polished silver bands and thick gold link necklaces that act as a bold focal point.
* Heritage Revival: Vintage-style brass coin rings and "Poison" filigree cuffs are trending among the youth as a way to connect with North African history.
* Vivid Gemstones: Deep Turquoise, Coral, and Amber are back in high fashion, often set in minimalist silver frames rather than traditional ornate patterns.
* Mixed Metals: The 2026 "no rules" trend has arrived in Tunis—stacking silver bangles with 18K gold rings is now a primary style statement.
Shopping Tips for Tunisia
* Verify the Hallmark: Look for the official Tunisian State hallmark: the Head of a Horse for 18K gold and the Head of a Scorpion for silver. These are strict guarantees of purity.
* The Medina Experience: When shopping in the souks, start your bargaining at about 50-60% of the initial asking price and work your way up.
* Duty-Free Benefits: Tourists can save the 19% VAT on high-value items by shopping at certified "Duty-Free" boutiques or by claiming a refund at the airport (ensure you get the proper tax-free paperwork at the point of sale).
* Bespoke Value: If you have 3–5 days, many jewellers in the Souk el Berka can create a custom-engraved 18K gold pendant for a lower total price than an imported brand-name item.
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