Ukraine’s jewellery market is currently in a high-promotion phase. As of late February 2026, retailers are running extended "Season of Feelings" campaigns that bridge the gap between Valentine's Day and the major March 8th (International Women's Day) holiday.
Major Brand Promotions
Zolotiy Vik (Золотий Вік)
As one of Ukraine’s largest chains, they are currently running their "Season of Warm Feelings" campaign (valid through March 15, 2026).
* Multi-Buy Discount: Get 10% off the second and each subsequent piece of jewellery in a single receipt.
* Wedding Special: If you buy an engagement ring, you receive a 10% discount on your future wedding bands.
* Online Bonus: Frequent "web-only" prices are often 5–10% lower than physical store labels.
SOVA Jewels
SOVA is known for its trendy, minimalist, and high-fashion collaborations.
* Price of the Week: They feature a rotating "Price of the Week" with specific diamond lines and gold collections discounted by 50%.
* SOVA Club: New and existing members get an additional 2% discount that stacks with most current site promotions (e.g., -40% + 2%).
* Outlet Section: Their permanent online outlet currently lists items with up to 60% off, particularly on older collections like "Wonderland" or "Megalopolis."
Zolota Krayina (Золота Країна)
* February Offers: They are running a "Pleasant Moments" campaign through March 1, 2026, with widespread discounts across gold and silver categories.
* Sribna Kraina (Silver Branch): Their dedicated silver brand is offering "Air is Full of Love" deals with silver sets and charms discounted significantly through early March.
Stolychna Yuvelirna Fabryka (Capital Jewelry Factory)
* Diamond Promo: Their current headline offer is "Don't put off diamonds for later," featuring reduced pricing on diamond studs and solitaire rings through March 15, 2026.
* Trade-In: They offer a very competitive "Gold Exchange" program, which is popular in Ukraine right now due to the high market value of the 585 gold hallmark.
Traditional & Patriotic Jewellery
There is a significant trend in 2026 for jewellery that incorporates Ukrainian cultural identity.
* Patriotic Collections: Brands like ZARINA and KORALI are offering discounts (typically 10–15%) on "Freedom" and "Trident" themed jewellery.
* Traditional Materials: Etnohata currently has a 15–20% sale on traditional Ukrainian coral necklaces and amber pieces, which are becoming highly sought-after both locally and as gifts for the diaspora.
Shopping Tips for Ukraine
* The 585 Standard: Most gold in Ukraine is 14K (585). Always look for the stamp of the State Assay Office of Ukraine to verify purity.
* App Discounts: Brands like Ukrzoloto offer an immediate 200 UAH bonus just for registering in their mobile app.
* Payment in Installments: Most major chains (Zolotiy Vik, SOVA, Zarina) support "Payment in Parts" (Oplata Chastynamy) through PrivatBank or monobank, allowing you to split the cost over 3–6 months interest-free.
* Tax-Free: Note that due to the current martial law and economic regulations, standard Tax-Free VAT refunds for foreigners may be restricted or more complex than in other European countries; check with the specific retailer before purchasing.
Major Brand Promotions
Zolotiy Vik (Золотий Вік)
As one of Ukraine’s largest chains, they are currently running their "Season of Warm Feelings" campaign (valid through March 15, 2026).
* Multi-Buy Discount: Get 10% off the second and each subsequent piece of jewellery in a single receipt.
* Wedding Special: If you buy an engagement ring, you receive a 10% discount on your future wedding bands.
* Online Bonus: Frequent "web-only" prices are often 5–10% lower than physical store labels.
SOVA Jewels
SOVA is known for its trendy, minimalist, and high-fashion collaborations.
* Price of the Week: They feature a rotating "Price of the Week" with specific diamond lines and gold collections discounted by 50%.
* SOVA Club: New and existing members get an additional 2% discount that stacks with most current site promotions (e.g., -40% + 2%).
* Outlet Section: Their permanent online outlet currently lists items with up to 60% off, particularly on older collections like "Wonderland" or "Megalopolis."
Zolota Krayina (Золота Країна)
* February Offers: They are running a "Pleasant Moments" campaign through March 1, 2026, with widespread discounts across gold and silver categories.
* Sribna Kraina (Silver Branch): Their dedicated silver brand is offering "Air is Full of Love" deals with silver sets and charms discounted significantly through early March.
Stolychna Yuvelirna Fabryka (Capital Jewelry Factory)
* Diamond Promo: Their current headline offer is "Don't put off diamonds for later," featuring reduced pricing on diamond studs and solitaire rings through March 15, 2026.
* Trade-In: They offer a very competitive "Gold Exchange" program, which is popular in Ukraine right now due to the high market value of the 585 gold hallmark.
Traditional & Patriotic Jewellery
There is a significant trend in 2026 for jewellery that incorporates Ukrainian cultural identity.
* Patriotic Collections: Brands like ZARINA and KORALI are offering discounts (typically 10–15%) on "Freedom" and "Trident" themed jewellery.
* Traditional Materials: Etnohata currently has a 15–20% sale on traditional Ukrainian coral necklaces and amber pieces, which are becoming highly sought-after both locally and as gifts for the diaspora.
Shopping Tips for Ukraine
* The 585 Standard: Most gold in Ukraine is 14K (585). Always look for the stamp of the State Assay Office of Ukraine to verify purity.
* App Discounts: Brands like Ukrzoloto offer an immediate 200 UAH bonus just for registering in their mobile app.
* Payment in Installments: Most major chains (Zolotiy Vik, SOVA, Zarina) support "Payment in Parts" (Oplata Chastynamy) through PrivatBank or monobank, allowing you to split the cost over 3–6 months interest-free.
* Tax-Free: Note that due to the current martial law and economic regulations, standard Tax-Free VAT refunds for foreigners may be restricted or more complex than in other European countries; check with the specific retailer before purchasing.
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