In Vietnam, the jewellery market is currently in a high-activity phase following the Lunar New Year (Tet) and the recent God of Wealth Day (February 27, 2026, though celebrated throughout late February). As of February 23, 2026, gold prices have surged to historic levels, but major retailers are running large-scale spring festivals with significant discounts on jewelry and craftsmanship.
Top Brand & Retailer Offers
DOJI Group (Golden Festival 2026)
DOJI is currently hosting its major "Loc Vinh Khang" Golden Festival, which runs from February 24 to February 26, 2026.
* Direct Discount: Offering "Lucky Money" discounts of up to 15% OFF on jewelry and gold gifts.
* Lucky Draw: Customers have the chance to win high-value prizes, including electric motorbikes and Kim Ma gold coins.
* Special Products: The festival focuses on "Kim Ma" (Golden Horse) 24K items and "Hung Thinh Vuong" gold rings, which are popular for investment and luck.
PNJ (Phu Nhuan Jewelry)
PNJ is transitioning from Tet into its spring wedding and "March 8" (Women's Day) promotions.
* Event Specials: Participating in the "Journey of Jewelry" series at major malls like AEON MALL Tan Phu Celadon, featuring outdoor musical performances and jewelry showcases with gift-with-purchase offers.
* New Collections: Highlighting lab-grown diamond collections and spring-themed gold jewelry with bundled discounts for those purchasing sets (necklace and earrings).
Bao Tin Minh Chau & Bao Tin Manh Hai
* Workmanship Offers: These traditional giants are currently offering competitive pricing on 999.9 pure gold rings, which are in high demand this week.
* Trade-In Bonus: They often provide better rates for customers trading in old "Bao Tin" branded gold for new 2026 jewelry designs.
Today's Gold Rates in Vietnam (February 23, 2026)
Gold prices have reached record heights today, with a significant gap between buying and selling prices. Rates are quoted in Million VND per tael (37.5 grams):
* SJC Gold Bars: ~181.6 million VND (Buy) / 184.6 million VND (Sell)
* 9999 Gold Rings (PNJ/DOJI): ~181.2 million VND (Buy) / 184.2 million VND (Sell)
* 24K Gold Jewelry: ~179.6 million VND (Buy) / 183.6 million VND (Sell)
> Market Context: Prices have jumped by over 5 million VND per tael compared to the previous week, driven by global "safe haven" demand.
>
Shopping Tips for Vietnam
* God of Wealth Day (Via Than Tai): While the official day is the 10th day of the Lunar Calendar (late February), buying gold throughout this week is considered auspicious. Expect long queues at DOJI and SJC centers.
* Lab-Grown Diamonds: Brands like Aurora Saigon and PNJ are pushing lab-grown alternatives in 2026. These offer a "luxury look" at roughly 30–40% less than mined diamonds, which is a major trend this year due to high gold costs.
* Online Registration (SJC): If you are looking specifically for SJC gold bars, remember that many banks (like Vietcombank) now require online registration to purchase; you can no longer simply walk in and queue at many branches.
* Hallmarking: Always ensure your jewelry has the "9999" or "999" stamp for 24K, or "750" for 18K. In Vietnam, "Gold Rings" (Nhẫn tròn trơn) are the preferred way to save value with minimal making charges.
Top Brand & Retailer Offers
DOJI Group (Golden Festival 2026)
DOJI is currently hosting its major "Loc Vinh Khang" Golden Festival, which runs from February 24 to February 26, 2026.
* Direct Discount: Offering "Lucky Money" discounts of up to 15% OFF on jewelry and gold gifts.
* Lucky Draw: Customers have the chance to win high-value prizes, including electric motorbikes and Kim Ma gold coins.
* Special Products: The festival focuses on "Kim Ma" (Golden Horse) 24K items and "Hung Thinh Vuong" gold rings, which are popular for investment and luck.
PNJ (Phu Nhuan Jewelry)
PNJ is transitioning from Tet into its spring wedding and "March 8" (Women's Day) promotions.
* Event Specials: Participating in the "Journey of Jewelry" series at major malls like AEON MALL Tan Phu Celadon, featuring outdoor musical performances and jewelry showcases with gift-with-purchase offers.
* New Collections: Highlighting lab-grown diamond collections and spring-themed gold jewelry with bundled discounts for those purchasing sets (necklace and earrings).
Bao Tin Minh Chau & Bao Tin Manh Hai
* Workmanship Offers: These traditional giants are currently offering competitive pricing on 999.9 pure gold rings, which are in high demand this week.
* Trade-In Bonus: They often provide better rates for customers trading in old "Bao Tin" branded gold for new 2026 jewelry designs.
Today's Gold Rates in Vietnam (February 23, 2026)
Gold prices have reached record heights today, with a significant gap between buying and selling prices. Rates are quoted in Million VND per tael (37.5 grams):
* SJC Gold Bars: ~181.6 million VND (Buy) / 184.6 million VND (Sell)
* 9999 Gold Rings (PNJ/DOJI): ~181.2 million VND (Buy) / 184.2 million VND (Sell)
* 24K Gold Jewelry: ~179.6 million VND (Buy) / 183.6 million VND (Sell)
> Market Context: Prices have jumped by over 5 million VND per tael compared to the previous week, driven by global "safe haven" demand.
>
Shopping Tips for Vietnam
* God of Wealth Day (Via Than Tai): While the official day is the 10th day of the Lunar Calendar (late February), buying gold throughout this week is considered auspicious. Expect long queues at DOJI and SJC centers.
* Lab-Grown Diamonds: Brands like Aurora Saigon and PNJ are pushing lab-grown alternatives in 2026. These offer a "luxury look" at roughly 30–40% less than mined diamonds, which is a major trend this year due to high gold costs.
* Online Registration (SJC): If you are looking specifically for SJC gold bars, remember that many banks (like Vietcombank) now require online registration to purchase; you can no longer simply walk in and queue at many branches.
* Hallmarking: Always ensure your jewelry has the "9999" or "999" stamp for 24K, or "750" for 18K. In Vietnam, "Gold Rings" (Nhẫn tròn trơn) are the preferred way to save value with minimal making charges.
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